Privacy policy

Coventry Watch is operated by EXA DIGITAL LLC, 412 W 7th St STE 1126, Clovis, NM 88101, United States. Support email: support@coventrywatch.com.

Last updated: October 26, 2026

Who we are

This Privacy Policy describes how EXA DIGITAL LLC, operating the online store Coventry Watch at coventrywatch.com ("we", "us", "our"), collects, uses and shares personal information. For customers in the United Kingdom, EXA DIGITAL LLC is the controller of your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information we collect

  • Information you provide: name, email address, phone number, shipping and billing address, order details and the content of messages you send to us.
  • Payment information: payments are processed by our payment providers. We do not store full card numbers.
  • Information collected automatically: IP address, device and browser type, pages viewed, referring website, approximate location and interactions with our store, collected through cookies and similar technologies described below.
  • Marketing preferences: whether you subscribed to our emails and how you interact with them.

How we use your information and legal bases

  • Processing and delivering your order, sending order and shipping updates: performance of a contract.
  • Responding to your questions and refund requests: performance of a contract and legitimate interests.
  • Preventing fraud and securing our store: legitimate interests and legal obligation.
  • Keeping accounting and tax records: legal obligation.
  • Sending marketing emails: consent, which you can withdraw at any time.
  • Analytics and advertising cookies: consent, which you can withdraw at any time.

How we share your information

We share personal information only with service providers that help us operate the store, including our ecommerce platform (Shopify), payment processors, our fulfillment partner and shipping carriers, our email marketing provider (Klaviyo) and our analytics and advertising partners (Meta, Google and TikTok). We may also disclose information when required by law or to protect our rights. We do not sell your personal information for money.

International transfers

EXA DIGITAL LLC is based in the United States and our service providers may process data in the United States, China and other countries. When we transfer personal data from the United Kingdom, we rely on appropriate safeguards recognized under UK law, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or on an adequacy decision where one applies.

How long we keep your information

We keep order and transaction records for as long as required by tax and accounting laws, generally up to 7 years. We keep marketing data until you unsubscribe or withdraw consent. Other data is kept only as long as needed for the purposes described above.

Your rights under UK GDPR

If you are in the United Kingdom, you have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected;
  • have your data erased;
  • restrict or object to our processing, including for direct marketing;
  • receive your data in a portable format;
  • withdraw your consent at any time, without affecting processing carried out before withdrawal.

To exercise these rights, email support@coventrywatch.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Your rights under California law (CCPA and CPRA)

If you are a California resident, you have the right to:

  • know the categories and specific pieces of personal information we collect, use and disclose;
  • request deletion of your personal information;
  • correct inaccurate personal information;
  • opt out of the sale or sharing of your personal information for cross context behavioral advertising;
  • not be discriminated against for exercising these rights.

In the past 12 months we collected identifiers, commercial information, internet activity information and approximate geolocation, for the purposes described in this policy. We do not sell personal information for money. Our use of advertising pixels from Meta, Google and TikTok may be considered "sharing" under California law. You can opt out by using the cookie settings on our store, by enabling a Global Privacy Control signal in your browser, which we honor, or by emailing support@coventrywatch.com with the subject "Do Not Sell or Share". We do not collect sensitive personal information for the purpose of inferring characteristics about you. You may use an authorized agent to submit a request, and we may need to verify your identity before responding.

Cookies and tracking technologies

We use cookies and similar technologies to run the store, understand how it is used and measure our advertising. Strictly necessary cookies, such as those that keep your cart and checkout working, are always active. All other cookies are used only if you accept them in our cookie banner.

  • Meta Pixel (Meta Platforms): measures the results of our Facebook and Instagram ads and shows relevant ads.
  • Google Analytics 4 (Google): measures store traffic and how visitors use the store.
  • TikTok Pixel (TikTok): measures the results of our TikTok ads and shows relevant ads.
  • Klaviyo (Klaviyo): sends order and marketing emails and measures email engagement.

How to refuse cookies: you can reject non essential cookies in the cookie banner when you first visit, and change your choice at any time through the cookie settings link in the footer of our store. You can also block or delete cookies in your browser settings, use the Google Analytics opt out browser add on, and adjust your ad preferences in your Meta and TikTok account settings. You can unsubscribe from marketing emails at any time using the link in each email.

Children

Our store is not directed to children under 16 and we do not knowingly collect their personal information.

Security

We use reasonable technical and organizational measures to protect personal information. No method of transmission or storage is completely secure.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last updated.

Contact

Coventry Watch, operated by EXA DIGITAL LLC
412 W 7th St STE 1126, Clovis, NM 88101, United States
support@coventrywatch.com